Our innovative and results-driven search engine marketing strategies have delivered enormous value to clients by helping them reach active customers online, thereby generating profitable revenues for their companies and building brand equity.
Our Search Engine Optimization services are geared to substantially increase your site's ranking among the leading search engines. Here's a brief overview of our methodology for SEO:
Dynamic sites, where the bulk of the content comes from databases, are difficult and some times impossible for search engines to index properly. We have developed tools that ensure that not only do dynamic pages get indexed, but also optimized because of keywords being placed in strategic locations on the pages. This results in high ranking even for dynamic pages.
We have experience working with Pay Per Click and Pay Per Impression campaigns on the leading search engines including Google (AdWords), Yahoo (Sponsored Search) and MSN (AdCenter). We have setup, managed, optimized and tracked numerous campaigns resulting in tremendous ROI for our clients.
Google and other leading search engines use the Page Rank of a site as an important criterion when ranking sites in response to keyword searches. The Page Rank of a site depends on the number on incoming links and quality or Page Rank of the referring sites. We have worked with clients to identify and get listed on several relevant sites and directories and have had success in boosting the page rank.
If we are not able to effectively target all important keywords through the existing pages of the site, we can create new pages that are not part of the site's standard navigation. These so called Gateway Pages are optimized pages developed using special techniques that target 2-4 important keywords. The purpose of these gateway pages is to improve the ranking of the site in response to these keywords.