The three most important elements in your website are - content, content and content. And that applies for all visitors - human as well as search engine 'spiders'.People are drawn further into a site if the content is relevant and compelling. Search engines rank a site highly if the content is..... Relevant and compelling.Remember, research shows that visitors generally don't make a purchase on their first visit to a website, so getting them to return and re-return is a great benefit for your business. Sites that are content rich (and easily navigable) are the sites that win return visits.
The real litmus test is that, increasingly, people are willing to pay to subscribe to highly relevant sites. Quality has become king.
A web Content Management System (CMS) is a software system used to manage and control a large, dynamic collection of web material (HTML documents and their associated images). CMS facilitates document control, auditing, editing, and timeline management. It provides the following key features:
Create standard visual templates that can be automatically applied to new and existing content, creating one central place to change that look across a group of content on a site.
Once the content is separate from the visual presentation of your site, it usually becomes much easier and quicker to edit and manipulate. Most CMS software includes WYSIWYG editing tools allowing non-technical individuals to create and edit content.
Most CMS have plug-ins or modules that can be easily installed to extend an existing site's functionality.
Active CMS solutions usually receive regular updates that include new feature sets and keep the system up to current web standards.
Workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the CMS. For example, a content creator submits a story but it's not published on the website until the copy editor cleans it up, and the editor-in-chief approves it.
CMS solutions may provide a means of managing the life cycle of a document from initial creation time, through revisions, publication, archive, and document destruction.